Meet Sarah

Meet Sarah

Sarah Shirley, a fashion industry creative director and one of New York’s most sought-after stylists, has cultivated an exceptional client roster of global fashion and media brands over the past 17 years. As a television personality, Sarah is relied upon by top news and entertainment outlets to provide insight into style and trends, including NBC’s “The Today Show,” “The Daily Buzz” and ABC’s “Good Morning America.” Her fresh, fun approach garners enthusiastic audience response, making her a favorite talk show guest season after season. As an expert on the business of fashion, she is often quoted in publications from The Wall Street Journal to InStyle, InTouch, Fitness, The New York Daily News and The New York
Post’s “Page Six.”

Lauded as a trusted fashion advisor to celebrities Juliet Binoche, John Leguizamo, Meghan Martin, Jamie Lynn Sigler, Carson Daly and New York Times bestselling chef Rocco DiSpirito. Sarah also works with an elite personal shopping clientele that includes corporate CEOs, billionaire entrepreneurs and fashion brand leaders. Easily navigating high-profile clients through the couture world of Dior, J. Mendel, Prada and Jimmy Choo, Sarah consults on styles that suit their brand, image and personality. She is also the go to personal shopper for MasterCard.

A creative and innovative design, e-commerce and press strategist, Sarah successfully engineers revenue-generating brand identity campaigns, special events and media opportunities for national retailers, haute couture and ready-to-wear lines; including Amazon, Ebay, Bergdorf Goodman, Macy’s, Nautica, Lands’ End, Badgley Mischka, LOFT, Tommy Hilfiger, MasterCard, American Express Gift Cards, Elizabeth Arden, Estee Lauder, Cynthia Steffe, Heidi Weisel & Banana Republic.

Sarah is a veteran fashion shoot stylist, adept at creating campaigns for e-commerce, editorial, catalogue and advertising with clients Amazon, The Wall Street Journal, Ike Behar, Nautica, Saks, Badgley Mischka; and costume designing for film and television. For over a decade, Sarah has styled dozens of events and press previews for Bergdorf Goodman and Macy’s including Fashion’s Night Out with fashion personalities, Rachel Zoe, Michelle Smith of Milly, Badgley Mischka, Stacey Bendet of Alice & Olivia and Karen Craig of Marchesa.

Frequently requested for public speaking and teaching engagements, Sarah is an instructor at New York’s LIM College, The School for the Business of Fashion and has held global trend seminars for Proctor & Gamble’s Young Executives MBA Program. She is often a guest speaker at Syracuse University, Parsons School of Design and The Learning Annex and is Macy’s ongoing special events commentator. A graduate of the Syracuse University School of Architecture, Sarah also attended Fuji Studios in Florence, Italy and Fashion Institute of Technology in New York.

Sarah, who recently launched her own clothing line, Mersur, is a native New Yorker who travels the globe seeking creative inspiration and surfing wherever there are waves. Having lived in various cities across the globe including Melbourne, Australia, Florence, Italy and New York City, she cites these three as her biggest influence.